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Automotive dealers have always been great marketers. Our dealer customers know the importance of reaching the right person at the right time, with the right message. Based on hundreds of requests, we have developed DealerSocket MarketPlace – a robust and cohesive marketing engine that will drive customers to your dealership.
DealerSocket MarketPlace consists of 8 marketing tools that will help your dealership drive sales, CSI and service business. With a stunning visual library of pre-built email templates to targeted direct mail pieces and bundled pre-built marketing campaigns, DealerSocket MarketPlace is your solution to simple, automated and effective marketing.
Social
The social media explosion is your opportunity to improve customer service while influencing customer conversations on the World Wide Web. MarketPlace Social is your turnkey solution for protecting your online reputation through professional and targeted communication. Increase positive feedback, awareness and handle unhappy customers quickly and efficiently.
Lease
Manage your lease portfolio with a multi-channel marketing campaign directly from DealerSocket. Automatically market to your lease customers with emails, UPS Innovations envelopes (direct mail with over a 90% open rate) and with a live phone call from DealerSocket’s CallCenter. Proven to effectively increase your lease retention. Affordable with one flat monthly fee! Market to your lease customers at the right time with the right message.
Do you ever wonder what is being sent out from your dealership via email? MarketPlace Email is an online marketing portal that features top quality email templates professionally designed specifically for automotive dealerships. It is a quick, easy and affordable solution with templates for just about any scenario.
Internet
Do you have hundreds of web leads in your CRM that have only been contacted once, maybe twice, if at all? MarketPlace Internet is DealerSocket’s answer to our dealership’s concerns for lack of Internet follow-up. Keep your internet prospects engaged with a series of professional email templates and a multi-channeled marketing approach that is both timely and effective.
Inventory
MarketPlace Inventory is a fully automated marketing program designed to find customers in your database that are in a prime position to buy. Locate customers that are in an Equity position or that can lower their payment with a similar vehicle that is currently in-stock. Reach out to Service customers that are ready to trade out their vehicle that have not previously purchased from your store.
Prospect
MarketPlace Prospect — Finally, an easy way to send follow–up letters to your unsold showroom prospects! Do you want your customers to receive a personalized letter that thanks them for visiting your store? Now with MarketPlace Prospect, we can send a “real” hand–written addressed envelope with a personalized letter to all of your unsold showroom prospects.
Conquest
MarketPlace Conquest offers your management team an effective way to reach out to potential customers in your area through different marketing channels. Whether you want to send a customized mail piece through UPS Innovations, a professionally designed email or even contact your customers via live call through DealerSocket’s Call Center, MarketPlace Conquest is your answer for marketing to your third-party lists.
Service
Stay connected with the customers that are most likely to spend money at your dealership today. MarketPlace Service is a comprehensive target marketing program that allows you to reach out to your service customers based on variables such as distance from store, time since last visit, vehicle mileage and more.